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| A New Medium, Podcasts | |||||||||||||
| Although mass media are the work horse of for many organizations, these media can come off as impersonal, unconcerned with the needs of the individual consumer or member. Born from the miracle of MP3 players and internet audio a new form of media has arisen, podcasts. This media is used for such things as personal diaries, news broadcasts, special interest programs, instructional audio, etc. | |||||||||||||
| Worldwide Marketing, Brandcasting | |||||||||||||
| Podcasts are not a passing fad or just something for techno gurus that have the latest electronic toys. Radio has been reborn in a more personal and far reaching form, the podcast. These digital audio programs can be listened to in all the same places that radio can; in the car, at work, at the gym, during the commute, in the great outdoors, at home or even relaxing by the pool. Podcast listeners can use their existing desktop and laptop computers or a variety of MP3 players available on the internet and at electronic stores worldwide. Not only can podcast listeners hear audio programs anywhere they can also view slide shows, written text, presentations and much more. Organizations have the golden opportunity to broadcast themselves in a personal format to a globe of listeners, this is brandcasting. Podcast your brand to the world and join the revolution of brandcasting. | |||||||||||||
| Deminishing Resources for Advertising, Brandcasting through podcasts is a solution | |||||||||||||
| Deminishing resources may sound like an environmental problem and that's only because it is. Our information environment is constantly changing. Digital television seems to be eliminating the effectiveness of the commercial spot and may eventually eliminate it all together. Consumers no longer have to endure the ads to get to the desired content. Advertising can be completely eliminated from a favorite TV program through Tivo™ or a number of other similar services. Even if viewers don't have such a service they can order and entire season of shows through Netflicks™ or some other online rental company.
The answer now more than ever is clever product placement and endorsement. With a little planning and effort one solution for brandcasting can help companies products and services easily find their way into consumers work and liesure by way of company endorsed or company created podcast. |
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